Wartime posters to fight climate change

Telegraph
21.01.2011
By Louise Gray

Wartime-style posters are to be used in a new campaign against climate change following a hard-hitting report that compares the current environmental crisis to World War II.

Caroline Lucas, the leader of the Green Party, said global warming will cause food shortages, high fuel costs and social upheaval, just as the threat of Nazi invasion forced the country to make cuts in the 1930s and 40s.

She said the country needs to start preparing immediately, not only to reduce emissions so that global temperature rise is limited but to prepare for a world in which people have to live on more limited resources.

The New Home Front Initiative will look to the war time generation for inspiration and advice on how to stop waste and make resources go further. For example by teaching grandchildren how to grow vegetables or repair clothes.

Artists and even the public are being asked to design a poster inspired by wartime propaganda, such as the campaign to reduce petrol use with the slogan ‘Don’t be Fuelish’.

British institutions that led the war effort, such as the Women’s Institute, are already part of the push by teaching women how to cook with leftovers and make preserves.

Ms Lucas, the first Green MP voted into Parliament, will present her findings to the House of Commons later in the year.

She said MPs may have to look at a system of rationing in order to make the division of a limited amount of precious resources fair.

She pointed out that in the 1940s nine out of ten people supported rationing because it was more fair than letting only rich people enjoy limited resources.

“If we are to overcome the threat of climate change, our country will need to move onto the equivalent of a war footing, where the efforts of individuals, organisations and government are harnessed together and directed to a common goal. Only this will provide the urgency, energy and creativity we need to avert disaster,” she said.

Visit www.newhomefront.org for more details and to find out how you can enter a competition to design the best poster to inspire action on climate change.

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